Improving your landing page can help increase conversions and campaign performance.
A customer's journey often starts with a search and hopefully a click on your Google Ad campaign. Whether or not that customer converts (phone call, form submission, purchase, etc) depends largely on the performance of your website.
You might have a great product, but if your landing page fails to drive conversions, your Google Ad campaign might underperform.
Landing page optimization can boost yoru Google Ad campaign performance. Here are some tips on reducing bounce rates and increasing conversions.
Go for a Minimalist Landing Page Design
Minimalist design is one of the most effective ways to increase conversion. It helps your landing page to load faster and is concise and straightforward.
It is simple to understand and easy to navigate. The less clutter and easier to read and understand, the better.
Improve Credibility Using Social Proof
Social proof is very important in increasing conversion. Ask for testimonials and reviews from your happy customers. This will help you convince potential customers to buy your products.
80% of customers read reviews when deciding to buy a product. Showing reviews on your landing pages is a great way to build trust in your brand.
You can present your reviews in many ways on your landing page, like in blocks, widgets, images, etc.
Improve the Form of Your landing Pages
A clean, crisp, and well-designed form is the key to success on your landing page.
Make it as simple as possible.. Don't make it complicated by using a lot of text and elements and only make a few fields mandatory (like email, or phone number).
Nail Your CTA
Your call to action is one of the most critical elements of your landing page.
You should place your CTA strategically so that it is aligned with your customer’s action. There are many tips to write the perfect CTA but keep in mind these three steps: 1) create urgency, 2) Use buzzwords (i.e. “Free Trial!”) and 3) keep it simple.
Make It Easy to Navigate for Mobile Users
More than 60% of internet users access websites from their mobile devices. So it is a must to make sure that your landing pages are mobile-friendly.
Including a responsive design and optimizing the click-to-call functionality will also help you in conversion. Few people may abandon the page completely if it is not mobile-friendly. So always make sure your landing pages are mobile-friendly.
When you understand your target audience and optimize your landing pages, you can increase your conversion rate and improve the performance of your Google Ad campaign. Landing page optimization is important for increasing conversions.
If you are not happy with your campaigns performance, then you should re-evaluate your strategy by making your landing page conversion-friendly.
That PPC Guy can help you with your PPC campaigns. Contact our team today and find out how we can help your business get more conversions through pay-per-click strategies!