Things to consider before launching a Search campaign.
Is your business taking advantage of Google Ads yet? Google Ads is one of the most reliable marketing networks available for online businesses as it allows you to reach potential customers as they search for your product or service.
Most of us use Google as our search engine of choice, whether you are looking for a restaurant, a gift to buy your dad, or a well-reviewed grooming place for your dog. With Google Ads, you can place your business within these search results.
The usual online ads involve passively putting your ad in online spaces that are attractive and hoping for people to find it interesting enough to click. With Google Ads, you get to position your ad where the potential customers are actively looking for your product or service.
In this article, we will run you through how you can make an effective Google Ads campaign.
Consider Your Goals and Objectives
To create an effective campaign, you need to know your goals and objectives first. This helps you form a concrete strategy and focus on areas that will likely deliver a strong return on investment for your business. Common business goals include launching a new product, liquidating unsold items, and maximizing sales on high-margin products.
Choose Your Keywords
Keywords are essential when running Google Ads, as these will determine the audience you would reach. List down the keywords you would associate with your product or service and narrow it down to specific keywords for a particular target audience and broader keywords for a mainstream audience. It also helps to consider the keywords the competition is using.
Making Effective Ads
Like any ad, your Google Ads need to be relevant and exciting for your audience to click through. Make the most out of your ad space and include some keywords in the title to increase the likelihood of your ads coming up in searches.
Make sure to include a call-to-action in your ad to guide your customers and use ad extensions to include extra information about your business in the ad.
The Right Place and Time for Your Ads
Get the most out of your ads by posting them at the correct times and targeting your local location. Local advertising is ideal for encouraging customers to visit your physical location. You can tap into Google local service ads for these.
You can choose certain hours to target when your market is more likely to respond. For example, you can run your ads in the evening for a particular area if you get most of your traffic in the evening.
Testing Your Ads
To gather more information on your target market, you can test run your ads. This usually works by running three separate ads, all with the same keywords and information, at the same time and location. Seeing which ads did better can help you improve your future ads and tweak the underperforming ads to get better click-through rates.
Using Google Ads is a great way to reach your target audience just as they are searching for your product or service. If done right, you can boost your business’s objectives, such as launching a new product, promoting your physical location, or maximizing your sales.
Are you in need of help with Google Ads management in Kansas? That PPC Guy can help you grow your brand through effective ad campaigns and audience targeting. Schedule a consultation today!