Learn how That PPC Guy helped increase conversions and lower CPC for a client.
My blueprint for running and managing a successful PPC campaign.
What's true for car dealerships might also be true for other businesses. We often focus keyword research on the product. However, my research shows the consumer is more likely to engage when they search for the location they might find the product. (e.g.: "2020 Chevy Silverado" vs. "Chevy Dealership near me")