Insights

campaign success story.PNG

Learn how That PPC Guy helped increase conversions and lower CPC for a client. 

PPC Checklist.png

My blueprint for running and managing a successful PPC campaign.

dealer conv rates.png

What's true for car dealerships might also be true for other businesses. We often focus keyword research on the product. However, my research shows the consumer is more likely to engage when they search for the location they might find the product. (e.g.: "2020 Chevy Silverado" vs. "Chevy Dealership near me")