Reduce wasted ad spend, improve the quality of your ads and focusing on what converts. Whether you're using manual CPC or an automated bid strategy there are plenty of ways you can prevent over bidding and reduce wasted ad spend. Many believe that to show up in the top ad spot you have to be the highest bidder - but it's not that simple! Yes, you have to have a competitive bid, but your ads relevance is just as important. Your landing page, ad copy, and keywords should all co
A Cost Effective Way For Local Businesses To Encourage Store Visits and Boost Awareness. What are Google Local Search Ads?
Google says their Local Ads are:
designed to help businesses provide their potential customers the information that they need to decide when and how to visit their stores
Let's take a deep dive into these ads and take a look at real results from some of my clients using Local Search Ads.
Google, which continually rolls out new features every year, is
This article will run on the objectives, functions, pros, and cons of these bidding strategies and how you can use them to optimize your PPC campaigns. One of the biggest selections you’ll make building a PPC campaign will be the bid strategy. These strategies help Google determine when to display your ads and how you’ll rank at the time of auction. Google offers automated bid strategies depending on your campaign objective. You might want to control acquisition cost, maximiz
Get your campaigns in shape for the new year! 5 Ways To Optimize Your PPC Campaigns Start the new year right by making sure your ads are optimized and built for success. Pay-per-click (PPC) allows an advertiser a lot of control, from targeting to budgeting and scheduling. Here are five things you can do to make sure your Google Ads are optimized. 1. Audience Targeting Google offers audiences using different segments, including: affinity, in-market, detailed demographic and c
Things to consider before launching a Search campaign. Is your business taking advantage of Google Ads yet? Google Ads is one of the most reliable marketing networks available for online businesses as it allows you to reach potential customers as they search for your product or service. Most of us use Google as our search engine of choice, whether you are looking for a restaurant, a gift to buy your dad, or a well-reviewed grooming place for your dog. With Google Ads, you can
Negative Keywords help decrease wasted ad impressions and spend. In pay per click advertising, negative keywords prevent your ads from earning impressions from search queries containing those keywords. Negative keywords are a vital part of success for any PPC campaign in Google Ads and/or Bing by reducing wasted ad spend on irrelevant clicks. It’s a fact that many people are prone to click on the first result after making a search. Negative Keywords help prevent those clicks
Every Business At One Point Or Another Has Debated Which Platform Is Best For Their Business. Understanding Their Differences Will Help Understand Which Platform Deserves More Attention. If you don’t know where to post your business ad online, the best thing to do is to compare how Google Ads and Facebook Ads work. Both platforms offer different benefits, which you’ll have to size up against your needs.
After all, many small businesses now are looking to maximize their digi
Understanding the basics of pay-per-click advertising the the first step in adding Google Ads to your marketing strategy. Pay Per Click (PPC) marketing is an advertising model that allows businesses to enhance their online presence through sponsored ads. Instead of relying on on-page and off-page optimization, PPC marketing offers greater visibility for a price. Unfortunately, many companies are reluctant to subscribe to PPC marketing strategies. This is because many small bu